Our Company History

Since 1993 MAJIK Lures have handcrafted Australia's finest fishing lures.

Originally handcrafted from Red cedar wood, our polyurethane moulded models,of today, still reflect the highest standard of craftmanship.
Many of our earlier models, I'm sure will be collectors items, treasured by those fortunate enough to own them.

Our Business Philosophy

Quality lures at a realistic price is our AIM.

We also strive to make it easy...easy for your customers to choose...and easy for you to sell.
Our new packaging reflects that allowing high visablity of the product through the protective clam shell pack.
Each lure features a picture of the target fish along with the depth rating in HIGHLY VISIBLE large numbers....What could be easier!!

Our favourite place...a fish filled Dam

We extensively test each of our lures to ensure they do exactly what they're designed for...catch fish!!